To Sell or Not to Sell?
Ethical selling involves both avoiding unqualified prospects and persistently helping qualified ones make empowered decisions for their own benefit....
Effective selling is rooted in integrity and truth. Selling to someone unqualified is misleading and unethical, as it involves convincing them of an outcome they cannot achieve.
Yet, when faced with a qualified prospect, it becomes a seller's ethical duty to persistently guide them to recognize their own potential and make decisions that ultimately help themselves. This requires clear communication and effort to illuminate their perceptions, dispelling misconceptions that cloud their judgment.
