True organic growth in consumer companies arises when both virality and network effects are deeply embedded into a product. These principles, though distinct, are synergistic. Virality ensures that a single user's interactions inherently draw in new users, creating an exponential spread. On the other hand, network effects make the product intrinsically more valuable as more users join. The virtuous cycle of virality introducing users and network effects retaining them is foundational to scalable success.

Inspiration & Source: Virality and network effects drive organic growth.